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School Market Program

Through the School Market Program, students create, own and operate markets in their schools, where they sell fruit and vegetable products to fellow students and teachers during the school year.

About the Program

The School Market Program is a hands-on learning curriculum that teaches students to: improve their diets, develop employment and entrepreneurial skills, and educate themselves about issues that affect their health and the health of their communities.

Creating Entrepreneurs

In its simplest form, this school-based food market is based on a 'lemonade stand' model, where children sell fresh fruits and vegetables to their friends, teachers, parents and neighbors. Students:

  • Own and operate the market
  • Make business decisions
  • Learn about nutrition, agriculture, and healthy foods

In the classroom, students learn from a proven curriculum that inspires budding entrepreneurs, increases knowledge about the food system from production to consumption, teaches good nutrition, and gives practical business experience in a student-run, for-profit fresh food market.

Giant supermarkets has supported the School Market Program with fruit donations to make the program possible in certain schools.